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»
Маркетинг / Marketing
»
Маркетинг в Україні № 6
Маркетинг в Україні № 6
Area:
Маркетинг / Marketing
Publishing house:
Інші / Others
Language:
Українська / Ukrainian
Category:
Журнал/Journal
Year:
2021
Hits:
270
Зміст
ДІЯЛЬНІСТЬ УАМ
ПРОФЕСІЙНИЙ СТАНДАРТ «Професійний стандарт «Рекламіст»
4
ДОСВІД ЕКСПЕРТІВ
Гела Слюсарчук, CBDO / CMO PSP Platon
Продукт является краеугольным камнем успеха, а маркетинг только помогает победить
27
Наталія Ситник, СМО Фокстрот
Гумор плюс лисиця дорівнює УСПІХ.
31
Андрій Чабанов | Ірина Муштіна | Артур Матковский | Юлия Митрохина | Ольга Гуртова
Експертне опитування журналу «Маркетинг в Україні» фахівців ринку щодо планів та прогнозів на 2022 рік
35
МАРКЕТИНГОВІ ТЕХНОЛОГІЇ
МАМІ
Мерчандайзинг в Україні: аналіз ефективності та головних інструментів
42
МАМІ
Оцінка обсягу ринку маркетингових сервісів. Стриманий оптимізм: висновки 2021. Прогноз на 2022
47
МАРКЕТИНГОВІ ДОСЛІДЖЕННЯ
YouControl У 2021 році в Україні зареєстровано менше нових компаній і більше ФОПів, ніж у 2020 році
52
Хорст Фельдхаузер 5 речей, які CMO повинні розуміти про дослідження ринку
55
РЕКЛАМА, PR
Милена Мельничук
Сотрудничество с блогерами, или как мнение одного становится мнением общественности. Блогеры – это новый бизнес
57
Лілія-Шушан Акопян | Майя Голованова
ФОТОБІЗНЕС В ОБ’ЄКТИВІ МАРКЕТИНГУ. Сучасні маркетингові підходи просування фотобізнесу в instagram
61
Джерело доступне за посиланням /
T
he source is available here
Tags:
маркетинг
маркетингові дослідження
маркетингові технології
мерчандайзинг
прогнозування
реклама
ринок
Alexandria Book Library
HOME
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Funds
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Bibliography patterns
Information
Reports on the scientific developments
University researchers and teaching staff rating
For editors of science journals
Current development plan
SERVICES
For users
Library register
Use policy
Working hours
New
Services
Private profile
Sign in on the website
Books online order
Reference librarian
Creating of UDC index
Plagiarism checking
Remote access
Additional services
Additional informational services
Developing of e-resources
ANU museum tour
Paid services
Seminars and workshops
Educational process
Order of educational materials
Structural subdivisions
Interlibrary loan
RESOURCES
Personal e-resources
E-catalogue
E-library
Repository
ANU science publications
Open access
Open access resources
Ukrainian e-libraries
Foreign online libraries
Ukrainian libraries (websites)
Scopus Open Access
Informational resources
Online dictionaries\manuals
Bibliographic resources
Bibliographic Resources
ANU scientists publications
Bibliographical publications
Information sources
Searching sources
New
Scientometrics
University in national and foreign rankings
Scopus
Webometrics
UniRank (World University Rankings)
TOP-200 Ukraine
Ranking of Ukrainian universities
TOP-10 Best private universities of Ukraine
Ranking of private universities according to the students enrolled on a fee-paid basis
Ranking universities according to the students enrolled on a fee-paid basis
Scientometrics base
Scopus
Web of Science
Index Copernicus
Directory of Open Access Journals (DOAJ)
Digital Object Identifier (DOI)
Bibliometrics of Ukrainian science
Ukrainian science citation index
FOR SCIENTIST
About Academic Integrity
About academic integrity
Regulatory documents
What is plagiarism? Notice of Ministry of Education and Science
Academic integrity in Ukraine (SAIUP project)
For young scientist
Introduction to the scientific writing
Structure of scientific texts
Layout of bibliographic references
Online-editors
For PhD Candidates: Education Ministry regulatory documents
Seminars\workshops
Preparation for publishing
Publication ethics
Copyright
Choose journal
Peer review
Scientist academic profile
PublScience Webinars (Scientific publications)
Open Science news
Digest
Conferences
Internships for students and postgraduates
Grants
Academic staff internships
Search for international opportunities